{"id":26829,"date":"2025-08-02T07:27:21","date_gmt":"2025-08-02T07:27:21","guid":{"rendered":"https:\/\/www.zooza.online\/?p=26829"},"modified":"2026-04-27T11:31:36","modified_gmt":"2026-04-27T11:31:36","slug":"doporuceni-jsou-vase-skryta-superzbran-jak-zapojit-rodice-jeste-pred-zacatkem-kurzu","status":"publish","type":"post","link":"https:\/\/www.zooza.online\/cs\/doporuceni-jsou-vase-skryta-superzbran-jak-zapojit-rodice-jeste-pred-zacatkem-kurzu\/","title":{"rendered":"Doporu\u010den\u00ed jsou va\u0161e skryt\u00e1 superzbra\u0148: Jak zapojit rodi\u010de je\u0161t\u011b p\u0159ed za\u010d\u00e1tkem kurz\u016f"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eMarketing je to, co si plat\u00edte.<br \/>Doporu\u010den\u00ed je to, co pro v\u00e1s lid\u00e9 d\u011blaj\u00ed zadarmo.\u201c<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Pro\u010d doporu\u010den\u00ed poraz\u00ed reklamu (v\u017edycky)<\/h2>\n<p>M\u00e1te hotov\u00fd rozvrh, p\u0159ipraven\u00e9 kurzy, funk\u010dn\u00ed web i soci\u00e1ln\u00ed s\u00edt\u011b.<br \/>Ale ten nejd\u016fle\u017eit\u011bj\u0161\u00ed kan\u00e1l pro r\u016fst?<br \/>Ten si nekoup\u00edte. Mus\u00edte si ho zaslou\u017eit.<\/p>\n<p>V\u00edtejte ve sv\u011bt\u011b <strong>word-of-mouth<\/strong> \u2014 aneb u n\u00e1s sp\u00ed\u0161 <strong>slovo rodi\u010de<\/strong>.<\/p>\n<p>Podle <a href=\"https:\/\/www.nielsen.com\/insights\/2012\/global-trust-in-advertising-and-brand-messages\/\" target=\"_blank\" rel=\"noopener\">studie Nielsen<\/a> d\u016fv\u011b\u0159uje 92\u202f% lid\u00ed doporu\u010den\u00edm od p\u0159\u00e1tel a rodiny v\u00edce ne\u017e jak\u00e9koli reklam\u011b. A u rodi\u010d\u016f to plat\u00ed dvojn\u00e1sob \u2014 v\u017edy\u0165 sv\u011b\u0159it n\u011bkomu d\u00edt\u011b je obrovsk\u00e1 d\u016fv\u011bra.<\/p>\n<p>Pr\u00e1v\u011b proto maj\u00ed doporu\u010den\u00ed v oblasti d\u011btsk\u00fdch kurz\u016f takovou v\u00e1hu. A rozhodn\u011b by nem\u011bla b\u00fdt jen dopl\u0148kem n\u011bkde na konci strategie.<\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Skute\u010dn\u00e1 hodnota doporu\u010den\u00ed mezi rodi\u010di<\/h2>\n<p>V\u011bt\u0161ina lektor\u016f a majitel\u016f krou\u017ek\u016f to v\u00ed intuitivn\u011b. Kdy\u017e se jich zept\u00e1te, odkud p\u0159i\u0161li nejlep\u0161\u00ed klienti, \u010dasto usly\u0161\u00edte:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eDoporu\u010dila n\u00e1s kamar\u00e1dka.\u201c<\/p>\n<\/blockquote>\n<p>Podle <a href=\"ahttps:\/\/influencermarketinghub.com\/build-a-referral-program\/\" target=\"_blank\" rel=\"noopener\">dat citovan\u00fdch HubSpotem<\/a> je 83\u202f% spokojen\u00fdch z\u00e1kazn\u00edk\u016f ochotn\u00fdch n\u011bkoho doporu\u010dit \u2014 ale jen 29\u202f% to skute\u010dn\u011b ud\u011bl\u00e1.<br \/>Pro\u010d? Proto\u017ee je o to nikdo nepo\u017e\u00e1d\u00e1.<\/p>\n<p>Co to znamen\u00e1 pro v\u00e1s?<\/p>\n<ul class=\"wp-block-list\">\n<li>Va\u0161i spokojen\u00ed rodi\u010de by v\u00e1s doporu\u010dili.<\/li>\n<li>Ale pravd\u011bpodobn\u011b to neud\u011blaj\u00ed\u2026 pokud je k tomu nenavedete.<\/li>\n<\/ul>\n<p>Poj\u010fme to zm\u011bnit.<\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">1. Za\u010dn\u011bte je\u0161t\u011b p\u0159ed prvn\u00edm kurzem<\/h2>\n<p>Nejlep\u0161\u00ed okam\u017eik pro aktivaci doporu\u010den\u00ed nen\u00ed po kurzu. Je <strong><a href=\"https:\/\/www.zooza.online\/features\/class-registration-booking-cs\/\" title=\"Online p\u0159ihla\u0161ov\u00e1n\u00ed na kurzy\">hned po registraci<\/a><\/strong>, je\u0161t\u011b ne\u017e d\u00edt\u011b p\u0159ijde na prvn\u00ed lekci.<br \/>Rodi\u010de jsou nad\u0161en\u00ed, maj\u00ed dobr\u00fd pocit z rozhodnut\u00ed \u2014 a cht\u011bj\u00ed si ho potvrdit.<\/p>\n<h3 class=\"wp-block-heading\">Jak na to:<\/h3>\n<p>\ud83d\udfe2 <strong>Po\u017e\u00e1dejte o sd\u00edlen\u00ed:<\/strong><br \/>\u201eZrovna jsme se p\u0159ihl\u00e1sili do [n\u00e1zev kurzu]! [Jm\u00e9no d\u00edt\u011bte] se t\u011b\u0161\u00ed! Kdo se p\u0159id\u00e1?\u201c<\/p>\n<p>\ud83d\udfe1 <strong>Uleh\u010dete to:<\/strong><br \/>Po\u0161lete jim grafiku, uv\u00edtac\u00ed karti\u010dku nebo badge:<br \/>\u201eJsme sou\u010d\u00e1st\u00ed [n\u00e1zev zna\u010dky]!\u201c<\/p>\n<p>\ud83d\udd35 <strong>P\u0159idejte to do potvrzovac\u00edho e-mailu:<\/strong><br \/>\u201eD\u00edky za p\u0159ihl\u00e1\u0161en\u00ed! Pokud n\u00e1s chcete podpo\u0159it, tady je kr\u00e1tk\u00fd text, kter\u00fd m\u016f\u017eete sd\u00edlet.\u201c<\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">2. Reference prod\u00e1vaj\u00ed. A to v\u00edc, ne\u017e si mysl\u00edte<\/h2>\n<p>Reference nejsou jen o egu nebo hezk\u00fdch slovech. Jsou to <strong>konverzn\u00ed n\u00e1stroje<\/strong>.<br \/>Podle <a href=\"https:\/\/spiegel.medill.northwestern.edu\/how-online-reviews-influence-sales\/\" target=\"_blank\" rel=\"noopener\">Spiegel Research Center<\/a> zvy\u0161uje p\u0159id\u00e1n\u00ed recenz\u00ed konverze a\u017e o 270\u202f%.<\/p>\n<h3 class=\"wp-block-heading\">Co si vy\u017e\u00e1dat:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Kr\u00e1tkou textovou recenzi (Google, Seznam, Facebook)<\/li>\n<li>Video nato\u010den\u00e9 na mobil: \u201ePro\u010d jsme vybrali tento kurz\u201c<\/li>\n<li>Citaci do let\u00e1k\u016f nebo reklamy<\/li>\n<\/ul>\n<p>\ud83d\udca1 Tip: Nepi\u0161te slo\u017eit\u00fd e-mail.<br \/>Sta\u010d\u00ed kr\u00e1tk\u00e1 zpr\u00e1va:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eSb\u00edr\u00e1me p\u00e1r v\u011bt od rodi\u010d\u016f, kter\u00e9 bychom mohli uk\u00e1zat nov\u00fdm rodin\u00e1m. Po\u0161lete n\u00e1m pros\u00edm kr\u00e1tk\u00fd text nebo video?\u201c<\/p>\n<\/blockquote>\n<p>Budete p\u0159ekvapeni, kolik lid\u00ed \u0159ekne ano \u2014 kdy\u017e je oslov\u00edte v\u010das a lidsky.<\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">3. Automatizujte s citem (t\u0159eba p\u0159es Zoozu)<\/h2>\n<p>S platformou jako Zooza m\u016f\u017eete <a href=\"https:\/\/help.zooza.online\/programmes\/programme-automations\" title=\"Programme Automations\" target=\"_blank\" rel=\"noopener\">cel\u00fd tento proces nastavit automaticky<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">P\u0159\u00edklad:<\/h3>\n<p><strong>3 dny po registraci<\/strong> ode\u0161lete:<br \/>\u201eD\u00edky za p\u0159ihl\u00e1\u0161en\u00ed na [n\u00e1zev kurzu]! Pokud v\u00edte o n\u011bkom, kdo by si to taky u\u017eil, m\u016f\u017eete mu tohle poslat \u27a1\ufe0f [link].\u201c<\/p>\n<p>P\u0159idejte <strong>1-klik sd\u00edlen\u00ed<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/help.zooza.online\/communication\/communication-whatsapp\" title=\"WhatsApp Communication\" target=\"_blank\" rel=\"noopener\">WhatsApp zpr\u00e1va<\/a><\/li>\n<li>Instagram story s n\u00e1lepkou<\/li>\n<li>Facebook p\u0159\u00edsp\u011bvek do rodi\u010dovsk\u00fdch skupin<\/li>\n<\/ul>\n<p>\ud83d\udca1 A v registraci p\u0159idejte ot\u00e1zku:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eKdo v\u00e1s doporu\u010dil?\u201c<br \/>a sledujte, jak doporu\u010den\u00ed funguj\u00ed.<\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">4. Odm\u011bny? N\u011bkdy ano, ale nejsou nutn\u00e9<\/h2>\n<p>Ne ka\u017ed\u00fd rodi\u010d pot\u0159ebuje motivaci ve form\u011b slevy. \u010casto sd\u00edl\u00ed proto, \u017ee <strong>jim na tom z\u00e1le\u017e\u00ed<\/strong>.<\/p>\n<p>Ale mal\u00e1 pozornost pot\u011b\u0161\u00ed:<\/p>\n<ul class=\"wp-block-list\">\n<li>Ru\u010dn\u011b psan\u00e9 pod\u011bkov\u00e1n\u00ed od instruktora<\/li>\n<li>Sd\u00edlen\u00ed p\u0159\u00edb\u011bhu jejich d\u00edt\u011bte na soci\u00e1ln\u00edch s\u00edt\u00edch<\/li>\n<li>Mo\u017enost p\u0159ihl\u00e1sit se d\u0159\u00edv na dal\u0161\u00ed kurz<\/li>\n<\/ul>\n<p>\ud83c\udf81 Pokud chcete motivaci p\u0159idat, zkuste n\u011bco osobn\u00edho:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201ePokud d\u00edky v\u00e1m p\u0159ijdou 3 nov\u00e9 rodiny, nato\u010d\u00edme kr\u00e1tk\u00e9 video z lekce s va\u0161\u00edm d\u00edt\u011btem.\u201c<\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">5. Check-list pro doporu\u010den\u00ed, kter\u00e1 opravdu funguj\u00ed<\/h2>\n<p>\u2705 \u0160ablona textu do uv\u00edtac\u00edho e-mailu<br \/>\u2705 V\u00fdzva k recenzi po 2\u20133 t\u00fddnech kurzu<br \/>\u2705 P\u0159ipom\u00ednka p\u0159es Zoozu nebo e-mail<br \/>\u2705 Pou\u017e\u00edt reference na webu a v kampan\u00edch<br \/>\u2705 Sledovat, kdo koho doporu\u010dil \u2014 a co funguje<\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Na z\u00e1v\u011br: Nejde o slevy. Jde o d\u016fv\u011bru.<\/h2>\n<p>Doporu\u010den\u00ed nejsou n\u00e1hoda.<br \/>Jsou v\u00fdsledkem dob\u0159e nastaven\u00e9ho procesu, kvalitn\u00ed slu\u017eby a spr\u00e1vn\u00e9ho okam\u017eiku.<\/p>\n<p>Nemus\u00edte m\u00edt <a href=\"https:\/\/help.zooza.online\/payments\/loyalty-referral\" title=\"Referral Program\" target=\"_blank\" rel=\"noopener\">propracovan\u00fd referral program<\/a>.<br \/>Sta\u010d\u00ed <strong>d\u00e1t rodi\u010d\u016fm d\u016fvod, pro\u010d mluvit pr\u00e1v\u011b o v\u00e1s.<\/strong><\/p>\n<p>A hlavn\u011b \u2014 <strong>nezapome\u0148te se zeptat<\/strong>.<\/p>\n<p>\ud83d\udd17 Pokud chcete doporu\u010den\u00ed zapojit p\u0159\u00edmo v Zooze, <a href=\"https:\/\/help.zooza.online\/communication\/automated-notifications\" title=\"Automated Notifications\" target=\"_blank\" rel=\"noopener\">automatizovat follow-upy<\/a> a sb\u00edrat reference jednodu\u0161e:<br \/><a class=\"\" href=\"https:\/\/www.zooza.online\/cs\/\">Pod\u00edvejte se na na\u0161i platformu \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eMarketing je to, co si plat\u00edte.Doporu\u010den\u00ed je to, co pro v\u00e1s lid\u00e9 d\u011blaj\u00ed zadarmo.\u201c Pro\u010d doporu\u010den\u00ed poraz\u00ed reklamu (v\u017edycky) M\u00e1te hotov\u00fd rozvrh, p\u0159ipraven\u00e9 kurzy, funk\u010dn\u00ed web i soci\u00e1ln\u00ed s\u00edt\u011b.Ale ten nejd\u016fle\u017eit\u011bj\u0161\u00ed kan\u00e1l pro r\u016fst?Ten si nekoup\u00edte. Mus\u00edte si ho zaslou\u017eit. V\u00edtejte ve sv\u011bt\u011b word-of-mouth \u2014 aneb u n\u00e1s sp\u00ed\u0161 slovo rodi\u010de. Podle studie Nielsen d\u016fv\u011b\u0159uje [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,224],"tags":[1960,1951,1947,1959,1948,1949,1950,1952,1954,1953,1958,1957,1955,1956,1144],"class_list":["post-26829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cs","category-insights-cs","tag-automatizace-doporuceni","tag-detske-kurzy-marketing","tag-doporuceni-od-rodicu","tag-jak-propagovat-kurz","tag-jak-ziskat-nove-klienty","tag-jak-ziskat-recenzi","tag-marketing-krouzku","tag-nabor-deti-do-krouzku","tag-recenze-na-kurzy","tag-reference-rodicu","tag-rust-detskeho-podnikani","tag-socialni-dukaz","tag-spokojeny-rodic","tag-word-of-mouth-2","tag-zooza-cs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/posts\/26829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/comments?post=26829"}],"version-history":[{"count":2,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/posts\/26829\/revisions"}],"predecessor-version":[{"id":30891,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/posts\/26829\/revisions\/30891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/media\/26823"}],"wp:attachment":[{"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/media?parent=26829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/categories?post=26829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/tags?post=26829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}