{"id":26845,"date":"2025-08-09T06:20:25","date_gmt":"2025-08-09T06:20:25","guid":{"rendered":"https:\/\/www.zooza.online\/?p=26845"},"modified":"2026-04-27T11:31:28","modified_gmt":"2026-04-27T11:31:28","slug":"konec-plosnych-slev-zacnete-s-chytrymi-vyhodami","status":"publish","type":"post","link":"https:\/\/www.zooza.online\/cs\/konec-plosnych-slev-zacnete-s-chytrymi-vyhodami\/","title":{"rendered":"Konec plo\u0161n\u00fdch slev. Za\u010dn\u011bte s chytr\u00fdmi v\u00fdhodami."},"content":{"rendered":"<p><strong>Stru\u010dn\u011b:<\/strong> Slevy nejsou zlo. Ne\u0159\u00edzen\u00e9 slevy ano. Pou\u017e\u00edvejte <strong>mantinely<\/strong> (\u010das, m\u00edsta, produkt, n\u00e1rok), up\u0159ednost\u0148ujte <strong>bal\u00ed\u010dky, doporu\u010den\u00ed a sourozeneck\u00e9 v\u00fdhody<\/strong> a ve\u0159ejn\u00e9 kupony nechte jen na <strong>nov\u00e1 m\u00edsta \/ nov\u00e9 produkty<\/strong> v \u00fazk\u00e9m early-bird okn\u011b. V\u00fdzkumy tak\u00e9 ukazuj\u00ed, \u017ee <strong>men\u0161\u00ed, c\u00edlen\u00e9 slevy mohou p\u0159ed\u010dit velk\u00e9 plo\u0161n\u00e9<\/strong> \u2014 vyhr\u00e1v\u00e1 p\u0159esnost. <a href=\"https:\/\/hbr.org\/2024\/06\/research-smaller-more-precise-discounts-could-increase-your-sales?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">hbr.org<\/a><\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Kr\u00e1tk\u00fd p\u0159\u00edb\u011bh<\/h2>\n<p>Jednou jsme pustili n\u00e1hodnou akci \u201etento t\u00fdden \u221215 %\u201c na obl\u00edben\u00fd kurz. P\u0159ihl\u00e1\u0161ky vyst\u0159elily\u2026 a dal\u0161\u00ed m\u011bs\u00edc byl bez r\u016fstu. Rodi\u010de prost\u011b po\u010dkali. V tom je h\u00e1\u010dek: promoakce \u010dasto m\u011bn\u00ed <em>kdy<\/em> lid\u00e9 nakoup\u00ed \u2014 ne <em>kolik<\/em> jich nakoup\u00ed. \u010cast\u00e9 akce nav\u00edc mohou <strong>nau\u010dit z\u00e1kazn\u00edky \u010dekat a zvy\u0161ovat cenovou citlivost<\/strong>. <a href=\"https:\/\/sbij.scholasticahq.com\/article\/68379-deal-or-no-deal-sales-promotion-influence-on-consumer-evaluation-of-deal-value-and-brand-attitude\" target=\"_blank\" rel=\"noreferrer noopener\">sbij.scholasticahq.com<\/a><\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Co sleva ve skute\u010dnosti je (stru\u010dn\u00e1 teorie)<\/h2>\n<p>Sleva je <strong>n\u00e1stroj k ovlivn\u011bn\u00ed chov\u00e1n\u00ed<\/strong>. Ob\u011btujete \u010d\u00e1st mar\u017ee, abyste zm\u011bnili jednu ze t\u0159\u00ed v\u011bc\u00ed:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Kdo nakoup\u00ed<\/strong> (nap\u0159. sourozenci, v\u011brn\u00e9 rodiny)<\/li>\n<li><strong>Kdy nakoup\u00ed<\/strong> (nap\u0159. early-bird u nov\u00fdch kurz\u016f)<\/li>\n<li><strong>Co nakoup\u00ed<\/strong> (nap\u0159. p\u0159id\u00e1n\u00ed druh\u00e9 aktivity v bal\u00ed\u010dku)<\/li>\n<\/ul>\n<p>Aby to bylo zdrav\u00e9, pou\u017e\u00edvejte <strong>mantinely<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u010cas<\/strong>: pouze 7\u201314 dn\u00ed (early-bird)<\/li>\n<li><strong>Mno\u017estv\u00ed<\/strong>: prvn\u00edch 10 m\u00edst<\/li>\n<li><strong>Produkt<\/strong>: pouze <em>nov\u00e9<\/em> kurzy<\/li>\n<li><strong>N\u00e1rok<\/strong>: sourozenci, doporu\u010den\u00ed, pl\u00e1tci cel\u00e9 \u010d\u00e1stky p\u0159edem<\/li>\n<\/ul>\n<p>V\u00fdzkumy podporuj\u00ed my\u0161lenku \u201ep\u0159esnost v\u00edt\u011bz\u00ed nad plo\u0161n\u00fdmi \u0159ezy\u201c: <strong>men\u0161\u00ed, p\u0159esn\u011b zac\u00edlen\u00e9 slevy<\/strong> \u010dasto p\u0159ekonaj\u00ed velk\u00e9 across-the-board nab\u00eddky. <a href=\"https:\/\/hbr.org\/2024\/06\/research-smaller-more-precise-discounts-could-increase-your-sales\" target=\"_blank\" rel=\"noreferrer noopener\">hbr.org<\/a><\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Z\u00e1brany p\u0159ed zlevn\u011bn\u00edm (pen\u00edze v kostce)<\/h2>\n<p>Znajte svou <strong>p\u0159\u00edsp\u011bvkovou mar\u017ei<\/strong>: <em>cena \u2013 variabiln\u00ed n\u00e1klad na d\u00edt\u011b\/lekci<\/em>.<\/p>\n<p>P\u0159\u00edklad:<\/p>\n<ul class=\"wp-block-list\">\n<li>Cena \u20ac120, variabiln\u00ed \u20ac30 \u2192 mar\u017ee <strong>\u20ac90<\/strong><\/li>\n<li>Sleva 10 % \u2192 cena \u20ac108 \u2192 mar\u017ee <strong>\u20ac78<\/strong><\/li>\n<li>Pot\u0159ebn\u00fd n\u00e1r\u016fst objemu k bodu zvratu = 90\/78 \u2248 <strong>+15 %<\/strong> p\u0159ihl\u00e1\u0161ek<br \/>Pokud v\u00e1\u0161 early-bird nep\u0159id\u00e1 ~15 % <em>nov\u00fdch<\/em> m\u00edst, prod\u011bl\u00e1v\u00e1.<\/li>\n<\/ul>\n<p><strong>Nikdy nezlev\u0148ujte pln\u011b obsazen\u00e9 kurzy.<\/strong> V\u00fdhody pou\u017e\u00edvejte ke <strong><a href=\"https:\/\/www.zooza.online\/features\/class-registration-booking-cs\/\" title=\"Online p\u0159ihla\u0161ov\u00e1n\u00ed na kurzy\">sm\u011brov\u00e1n\u00ed popt\u00e1vky<\/a><\/strong> do <em>nov\u00fdch kurz\u016f, nov\u00fdch dn\u016f, m\u00e9n\u011b napln\u011bn\u00fdch skupin<\/em>.<\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">\u017deb\u0159\u00ed\u010dek v\u00fdhod (pou\u017e\u00edvejte v tomto po\u0159ad\u00ed)<\/h2>\n<ol class=\"wp-block-list\">\n<li><strong>Bal\u00ed\u010dky (Kupte A + B, u\u0161et\u0159\u00edte \u20acX)<\/strong><br \/>Nejlep\u0161\u00ed ROI. Zvy\u0161uj\u00ed pr\u016fm\u011brnou hodnotu objedn\u00e1vky a vyu\u017eit\u00ed v t\u00fddnu. Akademick\u00e9 pr\u00e1ce ukazuj\u00ed, \u017ee spr\u00e1vn\u011b nastaven\u00e9 bal\u00ed\u010dky mohou popt\u00e1vku roz\u0161\u00ed\u0159it, ne jen kanibalizovat. <a href=\"https:\/\/www.hbs.edu\/ris\/Publication%20Files\/dynamicbundling_2013_06_20_13def9fb-1904-479a-8a37-fa64eff9663a.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business School<\/a><br \/><em>Jak na to:<\/em> Zlevn\u011bte pouze <strong>dopln\u011bk<\/strong> (mal\u00e1 fixn\u00ed \u20ac). \u00dasporu jasn\u011b uka\u017ete v ko\u0161\u00edku.<\/li>\n<li><strong>Kredit za doporu\u010den\u00ed (word-of-parent)<\/strong><br \/>Nejd\u016fv\u011bryhodn\u011bj\u0161\u00edm kan\u00e1lem glob\u00e1ln\u011b z\u016fst\u00e1vaj\u00ed doporu\u010den\u00ed od lid\u00ed, kter\u00e9 zn\u00e1me (Nielsen). <a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a><br \/><em>Jak na to:<\/em> Dejte <strong><a href=\"https:\/\/help.zooza.online\/payments\/loyalty-referral\" title=\"Referral Program\" target=\"_blank\" rel=\"noopener\">kredit na \u00fa\u010det<\/a><\/strong> (nap\u0159. \u20ac15\u2013\u20ac25) pro doporu\u010duj\u00edc\u00edho i kamar\u00e1da; platnost 3\u20136 m\u011bs\u00edc\u016f; uplatniteln\u00e9 na jak\u00fdkoli produkt v \u00fa\u010dtu.<\/li>\n<li><strong><a href=\"https:\/\/help.zooza.online\/payments\/discount-code\" title=\"Discount Codes\" target=\"_blank\" rel=\"noopener\">Sourozeneck\u00e1 v\u00fdhoda<\/a><\/strong><br \/><em>Jak na to:<\/em> Pevn\u00e1 <strong>\u20ac<\/strong> sleva na levn\u011bj\u0161\u00ed z\u00e1pis. Jednoduch\u00e9, f\u00e9rov\u00e9, p\u0159edv\u00eddateln\u00e9.<\/li>\n<li><strong>Early-bird (jen pro <em>nov\u00e1<\/em> m\u00edsta\/produkty)<\/strong><br \/>Early-bird um\u00ed <strong>posunout na\u010dasov\u00e1n\u00ed n\u00e1kupu<\/strong> do va\u0161eho launch okna (o to jde). Pou\u017eijte t\u011bsn\u00e9 mantinely, abyste neresetovali \u201enorm\u00e1ln\u00ed\u201c cenu. <a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/13571516.2024.2396804\" target=\"_blank\" rel=\"noreferrer noopener\">Tandfonline<\/a><br \/><em>Jak na to:<\/em> 7\u201314 dn\u00ed, prvn\u00edch 10 m\u00edst, pouze <strong>nov\u00fd<\/strong> kurz. Nikdy neopakujte pro stejn\u00fd b\u011bh.<\/li>\n<li><strong>Pob\u00eddka za jednor\u00e1zovou (plnou) platbu<\/strong><br \/><em>Jak na to:<\/em> Mal\u00fd fixn\u00ed \u20ac kredit nebo v\u011bcn\u00e1 hodnota (nap\u0159. merch, fotobal\u00ed\u010dek). Skv\u011bl\u00e9 pro cash-flow bez ni\u010den\u00ed mar\u017ee.<\/li>\n<li><strong>Zku\u0161ebn\u00ed lekce (zdarma nebo placen\u00e1)<\/strong><br \/><em>Jak na to:<\/em> <strong><a href=\"https:\/\/help.zooza.online\/programmes\/trial-sessions\" title=\"Trial Sessions Setup\" target=\"_blank\" rel=\"noopener\">Placen\u00e1 zku\u0161ebka, zapo\u010dten\u00e1 p\u0159i z\u00e1pisu<\/a><\/strong> (sni\u017euje no-show). Pokud zdarma, vy\u017eadujte <strong>kartu ulo\u017eenou u \u00fa\u010dtu<\/strong> a pos\u00edlejte p\u0159ipom\u00ednky; proaktivn\u00ed kontakt a p\u0159ipom\u00ednky prokazateln\u011b sni\u017euj\u00ed nedostaven\u00ed. <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC10150669\/\" target=\"_blank\" rel=\"noreferrer noopener\">PMC<\/a><\/li>\n<li><strong>Den otev\u0159en\u00fdch dve\u0159\u00ed<\/strong><br \/>Berte to jako <strong>marketing<\/strong>. Omezte kapacitu, sb\u00edrejte leady, n\u00e1sleduj\u00edc\u00ed den nav\u00e1\u017eete nab\u00eddkou bal\u00ed\u010dku \u010di sourozeneck\u00e9 v\u00fdhody.<\/li>\n<\/ol>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Pro a proti (p\u0159ipraveno ke zkop\u00edrov\u00e1n\u00ed)<\/h2>\n<p><strong>Bal\u00ed\u010dky<\/strong><br \/><strong>+<\/strong> Nejvy\u0161\u0161\u00ed p\u0159idan\u00e1 hodnota, cross-sell, lep\u0161\u00ed LTV.<br \/><strong>\u2013<\/strong> Pot\u0159ebuj\u00ed fit v rozvrhu a jasn\u00e9 n\u00e1zvy.<br \/><strong>Tip:<\/strong> \u201eP\u0159idejte p\u00e1te\u010dn\u00ed Stretch k \u00fatern\u00edmu Dance \u2014 u\u0161et\u0159\u00edte \u20ac20.\u201c<\/p>\n<p><strong>Kredit za doporu\u010den\u00ed<\/strong><br \/><strong>+<\/strong> Nejni\u017e\u0161\u00ed CAC, slo\u017een\u00fd r\u016fst. <a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a><br \/><strong>\u2013<\/strong> Je nutn\u00e9 \u010dist\u00e9 sledov\u00e1n\u00ed a vy\u00fa\u010dtov\u00e1n\u00ed.<br \/><strong>Tip:<\/strong> Kredit (ne hotovost), pro ob\u011b strany, platnost 3\u20136 m\u011bs\u00edc\u016f.<\/p>\n<p><strong>Sourozenci<\/strong><br \/><strong>+<\/strong> P\u016fsob\u00ed f\u00e9rov\u011b; zvy\u0161uj\u00ed LTV dom\u00e1cnosti.<br \/><strong>\u2013<\/strong> Procenta jsou nepo\u0159\u00e1dek.<br \/><strong>Tip:<\/strong> Pevn\u00e1 \u20ac sleva na levn\u011bj\u0161\u00ed z\u00e1pis.<\/p>\n<p><strong>Early-bird (jen nov\u00e1 m\u00edsta)<\/strong><br \/><strong>+<\/strong> Stahuje popt\u00e1vku dop\u0159edu; startuje nov\u00e9 kurzy se setrva\u010dnost\u00ed. <a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/13571516.2024.2396804\" target=\"_blank\" rel=\"noreferrer noopener\">Tandfonline<\/a><br \/><strong>\u2013<\/strong> P\u0159i opakov\u00e1n\u00ed u\u010d\u00ed \u010dekat.<br \/><strong>Tip:<\/strong> Omezte \u010das + po\u010det m\u00edst + produkt.<\/p>\n<p><strong>Jednor\u00e1zov\u00e1\/platba p\u0159edem<\/strong><br \/><strong>+<\/strong> Cash-flow, m\u00e9n\u011b administrativy.<br \/><strong>\u2013<\/strong> P\u0159\u00edli\u0161 \u0161t\u011bdr\u00e1 sleva = skok odchod\u016f na konci obdob\u00ed.<br \/><strong>Tip:<\/strong> Mal\u00e1 \u20ac nebo v\u011bcn\u00e1 v\u00fdhoda; vyhn\u011bte se velk\u00fdm %.<\/p>\n<p><strong>Zku\u0161ebn\u00ed lekce<\/strong><br \/><strong>+<\/strong> Sni\u017euj\u00ed riziko; zvy\u0161uj\u00ed konverzi.<br \/><strong>\u2013<\/strong> Zdarma = v\u00edce no-show.<br \/><strong>Tip:<\/strong> Placen\u00e1 a zapo\u010dten\u00e1 zku\u0161ebka, nebo zdarma s ulo\u017eenou kartou + p\u0159ipom\u00ednky\/kontakt. <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC10150669\/\" target=\"_blank\" rel=\"noreferrer noopener\">PMC<\/a><\/p>\n<p><strong>N\u00e1hradn\u00ed lekce (nahrazov\u00e1n\u00ed hodin)<\/strong><br \/><strong>+<\/strong> Zachra\u0148uje vztahy, vyh\u00fdb\u00e1 se refund\u016fm.<br \/><strong>\u2013<\/strong> Je to <strong>skryt\u00e1 sleva<\/strong> (darujete kapacitu).<br \/><strong>Tip:<\/strong> Omezte p\u0159enosy; nab\u00edzejte do m\u00e9n\u011b napln\u011bn\u00fdch skupin; <strong>evidujte vyu\u017eit\u00ed<\/strong> jako skute\u010dn\u00fd n\u00e1klad.<\/p>\n<p><strong>Ve\u0159ejn\u00e9 kupony (nap\u0159\u00ed\u010d webem)<\/strong><br \/><strong>+<\/strong> Rychl\u00e1 odezva.<br \/><strong>\u2013<\/strong> U\u010d\u00ed \u010dekat, resetuj\u00ed referen\u010dn\u00ed cenu a p\u0159i nadu\u017e\u00edv\u00e1n\u00ed mohou \u0161kodit zna\u010dce.<br \/><strong>Tip:<\/strong> Vyhn\u011bte se u st\u00e1vaj\u00edc\u00edch produkt\u016f; pou\u017e\u00edvejte jen jako <strong>early-bird na zcela nov\u00e1 m\u00edsta<\/strong>. V\u00fdzkumy ukazuj\u00ed, \u017ee opakovan\u00e9 promo zvy\u0161uje cenovou citlivost a \u010dek\u00e1n\u00ed. <a href=\"https:\/\/sbij.scholasticahq.com\/article\/68379-deal-or-no-deal-sales-promotion-influence-on-consumer-evaluation-of-deal-value-and-brand-attitude\" target=\"_blank\" rel=\"noreferrer noopener\">sbij.scholasticahq.com<\/a><\/p>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">\u201eProcento nebo pevn\u00e1 \u010d\u00e1stka?\u201c<\/h2>\n<ul class=\"wp-block-list\">\n<li>Pou\u017e\u00edvejte <strong>pevn\u00e9 \u20ac<\/strong> pro sourozence, doporu\u010den\u00ed a jednor\u00e1zovou platbu p\u0159edem (jednodu\u0161\u0161\u00ed, f\u00e9rov\u011bj\u0161\u00ed, chr\u00e1n\u00ed mar\u017ei).<\/li>\n<li><strong>%<\/strong> pou\u017e\u00edvejte st\u0159\u00eddm\u011b a pouze pro <strong>early-bird u nov\u00fdch produkt\u016f<\/strong> (snadno se komunikuje, ale p\u0159i opakov\u00e1n\u00ed rychleji \u201ete\u010de\u201c mar\u017ee). D\u016fkazy preferuj\u00ed <strong>men\u0161\u00ed, p\u0159esn\u00e9<\/strong> slevy p\u0159ed \u0161irok\u00fdmi, hlubok\u00fdmi. <a href=\"https:\/\/hbr.org\/2024\/06\/research-smaller-more-precise-discounts-could-increase-your-sales\" target=\"_blank\" rel=\"noreferrer noopener\">hbr.org<\/a><\/li>\n<\/ul>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Pojmenov\u00e1n\u00ed a texty (r\u00e1mujte je jako \u201ev\u00fdhody\u201c)<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Rodinn\u00e1 v\u00fdhoda (sourozenci)<\/strong> \u2014 \u201e\u20ac15 z dopl\u0148kov\u00e9ho z\u00e1pisu, uplatn\u011bno automaticky.\u201c<\/li>\n<li><strong>V\u00fdhoda za v\u010dasn\u00fd z\u00e1vazek<\/strong> \u2014 \u201ePrvn\u00edch 10 m\u00edst u\u0161et\u0159\u00ed \u20ac20 na na\u0161em nov\u00e9m Thursday Explorers.\u201c<\/li>\n<li><strong>V\u00fdhoda za dopln\u011bk (bal\u00ed\u010dek)<\/strong> \u2014 \u201eP\u0159idejte Robotics k Chess a u\u0161et\u0159\u00edte \u20ac20 na toto obdob\u00ed.\u201c<\/li>\n<\/ul>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Re\u00e1ln\u00e9 mini-p\u0159\u00edklady<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Dobr\u00e1 praxe:<\/strong> \u201eSpustili jsme <em>nov\u00fd<\/em> st\u0159ede\u010dn\u00ed Robotics s 10 early-bird m\u00edsty. Napln\u011bno za 3 dny. \u017d\u00e1dn\u00e9 e-maily \u201adostanu slevu pozd\u011bji?\u2018.\u201c <a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/13571516.2024.2396804\" target=\"_blank\" rel=\"noreferrer noopener\">Tandfonline<\/a><\/li>\n<li><strong>\u0160patn\u00e1 praxe:<\/strong> \u201ePoslali jsme 15% k\u00f3d v\u0161em rodi\u010d\u016fm. Konverze nerostly; st\u00e1vaj\u00edc\u00ed klienti jen zaplatili m\u00e9n\u011b.\u201c <a href=\"https:\/\/sbij.scholasticahq.com\/article\/68379-deal-or-no-deal-sales-promotion-influence-on-consumer-evaluation-of-deal-value-and-brand-attitude\" target=\"_blank\" rel=\"noreferrer noopener\">sbij.scholasticahq.com<\/a><\/li>\n<li><strong>Oprava:<\/strong> \u201eP\u0159e\u0161li jsme na bal\u00ed\u010dky + kredit za doporu\u010den\u00ed. Vy\u0161\u0161\u00ed AOV a v\u00edce prvon\u00e1kup\u016f d\u00edky d\u016fv\u011bryhodn\u00fdm doporu\u010den\u00edm.\u201c <a href=\"https:\/\/www.hbs.edu\/ris\/Publication%20Files\/dynamicbundling_2013_06_20_13def9fb-1904-479a-8a37-fa64eff9663a.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business School<\/a><a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a><\/li>\n<\/ul>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Ud\u011bl\u00e1te p\u0159\u00ed\u0161t\u00ed t\u00fdden (checklist)<\/h2>\n<ol class=\"wp-block-list\">\n<li><strong>Vyberte jeden c\u00edl:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Naplnit <em>nov\u00fd<\/em> \u00fatern\u00ed kurz od 15:00 na 10\/12 m\u00edst<\/li>\n<li>Prodat v tomto obdob\u00ed 30 bal\u00ed\u010dk\u016f<\/li>\n<li>Z\u00edskat 20 doporu\u010den\u00ed za 30 dn\u00ed<\/li>\n<\/ul>\n<\/li>\n<li><strong>Zvolte jednu v\u00fdhodu<\/strong> (ze \u017eeb\u0159\u00ed\u010dku) a nastavte <strong>mantinely<\/strong> (\u010das, m\u00edsta, produkt, n\u00e1rok).<\/li>\n<li><strong>Napi\u0161te texty<\/strong> hned (banner na web, e-mail, WhatsApp, pozn\u00e1mka v ko\u0161\u00edku).<\/li>\n<li><strong>Sledujte 5 v\u011bc\u00ed:<\/strong> m\u00edra p\u0159ijet\u00ed %, p\u0159\u00edr\u016fstkov\u00e1 m\u00edsta, AOV, mar\u017ee na kurz, m\u00edra nedostaven\u00ed (u zku\u0161ebek).<\/li>\n<li><strong>Vyhodno\u0165te po 2\u20133 t\u00fddnech:<\/strong> ponechte, co pohnulo jehlou; zbytek ukon\u010dete.<\/li>\n<\/ol>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Zdroje a dal\u0161\u00ed \u010dten\u00ed<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>C\u00edlen\u00e9 &gt; plo\u0161n\u00e9 slevy<\/strong> (field data nap\u0159\u00ed\u010d retailery). <a href=\"https:\/\/hbr.org\/2024\/06\/research-smaller-more-precise-discounts-could-increase-your-sales\" target=\"_blank\" rel=\"noreferrer noopener\">hbr.org<\/a><\/li>\n<li><strong>\u010cast\u00e9 promo u\u010d\u00ed z\u00e1kazn\u00edky \u010dekat \/ zvy\u0161uje cenovou citlivost.<\/strong> <a href=\"https:\/\/sbij.scholasticahq.com\/article\/68379-deal-or-no-deal-sales-promotion-influence-on-consumer-evaluation-of-deal-value-and-brand-attitude\" target=\"_blank\" rel=\"noreferrer noopener\">sbij.scholasticahq.com<\/a><\/li>\n<li><strong>Bal\u00ed\u010dkov\u00e1n\u00ed m\u016f\u017ee roz\u0161\u00ed\u0159it popt\u00e1vku (ne jen kanibalizovat).<\/strong> <a href=\"https:\/\/www.hbs.edu\/ris\/Publication%20Files\/dynamicbundling_2013_06_20_13def9fb-1904-479a-8a37-fa64eff9663a.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business School<\/a><\/li>\n<li><strong>Early-bird posouv\u00e1 na\u010dasov\u00e1n\u00ed n\u00e1kupu (teorie variabiln\u00edho ceny).<\/strong> <a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/13571516.2024.2396804\" target=\"_blank\" rel=\"noreferrer noopener\">Tandfonline<\/a><\/li>\n<li><strong>Doporu\u010den\u00ed jsou nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed kan\u00e1l (Nielsen).<\/strong> <a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a><\/li>\n<li><strong>P\u0159ipom\u00ednky\/kontakt sni\u017euj\u00ed no-show (opera\u010dn\u00ed tip pro zku\u0161ebky).<\/strong> <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC10150669\/\" target=\"_blank\" rel=\"noreferrer noopener\">PMC<\/a><\/li>\n<\/ul>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Z\u00e1v\u011bre\u010dn\u00fd postoj<\/h3>\n<p>Kupony pou\u017e\u00edvejte <strong>pouze<\/strong> jako early-bird pro <em>nov\u00e1<\/em> m\u00edsta\/produkty. Jinak ve\u010fte s <strong>bal\u00ed\u010dky, doporu\u010den\u00edmi, sourozeneck\u00fdmi v\u00fdhodami a st\u0159\u00eddm\u00fdmi pob\u00eddkami za jednor\u00e1zovou platbu<\/strong>. Chra\u0148te mar\u017ei. Pl\u0148te m\u00edsta. Udr\u017ete d\u016fv\u011bru.<\/p>\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Automatizujte v\u00fdhody se Zooza.online<\/h2>\n<p>V\u0161echny typy \u201ev\u00fdhod\u201c m\u016f\u017eete v Zooze nastavit bez kupon\u016f a ru\u010dn\u00ed pr\u00e1ce \u2014 p\u0159\u00edmo v n\u00e1kupn\u00edm procesu, s jasn\u00fdmi pravidly a expirac\u00ed. Syst\u00e9m automaticky uplatn\u00ed slevy i kredity podle zvolen\u00fdch mantinel\u016f.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Sourozeneck\u00e1 v\u00fdhoda<\/strong> \u2014 pevn\u00e1 \u010d\u00e1stka na levn\u011bj\u0161\u00ed z\u00e1pis, uplatn\u011bn\u00e1 automaticky.<\/li>\n<li><strong>Bal\u00ed\u010dky \/ Add-on<\/strong> \u2014 zv\u00fdhodn\u011bn\u00ed p\u0159i p\u0159id\u00e1n\u00ed druh\u00e9 aktivity, zobrazen\u00e9 u\u017e v ko\u0161\u00edku.<\/li>\n<li><strong>Doporu\u010dovac\u00ed kredit<\/strong> \u2014 kredit na \u00fa\u010det pro ob\u011b strany s nastavitelnou expirac\u00ed.<\/li>\n<li><strong>Early-bird<\/strong> \u2014 \u010dasov\u00e9\/kapacitn\u00ed mantinely (nap\u0159. 7\u201314 dn\u00ed, prvn\u00edch 10 m\u00edst) jen pro nov\u00e9 kurzy.<\/li>\n<li><strong>Platba p\u0159edem (one-off)<\/strong> \u2014 mal\u00e1 fixn\u00ed pob\u00eddka nebo v\u011bcn\u00e1 v\u00fdhoda.<\/li>\n<li><strong>Zku\u0161ebn\u00ed lekce<\/strong> \u2014 placen\u00e1 zku\u0161ebka s automatick\u00fdm zapo\u010dten\u00edm p\u0159i z\u00e1pisu.<\/li>\n<li><strong>N\u00e1hradn\u00ed lekce<\/strong> \u2014 pravidla pro p\u0159enos a nab\u00eddka m\u00edst v m\u00e9n\u011b napln\u011bn\u00fdch skupin\u00e1ch.<\/li>\n<\/ul>\n<p><strong>V\u00fdsledek:<\/strong> m\u00e9n\u011b administrativy, m\u00e9n\u011b chyb, konzistentn\u00ed pravidla a srozumiteln\u00e1 komunikace pro rodi\u010de.<\/p>\n<p><a href=\"https:\/\/www.zooza.online\/cs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zjistit v\u00edce na Zooza.online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stru\u010dn\u011b: Slevy nejsou zlo. Ne\u0159\u00edzen\u00e9 slevy ano. Pou\u017e\u00edvejte mantinely (\u010das, m\u00edsta, produkt, n\u00e1rok), up\u0159ednost\u0148ujte bal\u00ed\u010dky, doporu\u010den\u00ed a sourozeneck\u00e9 v\u00fdhody a ve\u0159ejn\u00e9 kupony nechte jen na nov\u00e1 m\u00edsta \/ nov\u00e9 produkty v \u00fazk\u00e9m early-bird okn\u011b. V\u00fdzkumy tak\u00e9 ukazuj\u00ed, \u017ee men\u0161\u00ed, c\u00edlen\u00e9 slevy mohou p\u0159ed\u010dit velk\u00e9 plo\u0161n\u00e9 \u2014 vyhr\u00e1v\u00e1 p\u0159esnost. hbr.org Kr\u00e1tk\u00fd p\u0159\u00edb\u011bh Jednou jsme pustili n\u00e1hodnou [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,224],"tags":[2027,2030,2033,2034,448,2028,2035,2026,2023,2025,2024,2032,2029,2031],"class_list":["post-26845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cs","category-insights-cs","tag-balicky-kurzu","tag-ceny-krouzku","tag-doporucovaci-program-rodice","tag-early-bird-sleva","tag-marketing-detskych-aktivit","tag-nahradni-lekce-politika","tag-ochrana-marze","tag-platba-predem-sleva","tag-slevy-detske-kurzy","tag-sourozenecka-sleva","tag-strategie-cenotvorby","tag-zaplneni-volnych-mist","tag-zkusebni-lekce-konverze","tag-zvyseni-zapisu"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/posts\/26845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/comments?post=26845"}],"version-history":[{"count":3,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/posts\/26845\/revisions"}],"predecessor-version":[{"id":30890,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/posts\/26845\/revisions\/30890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/media\/26862"}],"wp:attachment":[{"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/media?parent=26845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/categories?post=26845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zooza.online\/cs\/wp-json\/wp\/v2\/tags?post=26845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}