Newsletter for Children’s Activity Business Owners. Especially the Creative Ones.
Your 30-Second Newsletter
Tired of guessing what works in the world of children's activities and courses? Get market insights delivered straight to your inbox – no fluff, just pure value you can use to:
- Increase Number of Registrations
- Understand more Parent Behavior
- Make Smarter Business Decisions
- Stay ahead of Market Trends
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30-Second Bites of Business Brilliance
🧒 The older the child, the greater influence they have on course selection
Parental decision influence decreases by 9% with each year of the child’s age. Marketing targeted at parents works better for children under 10, while older children gain increasingly more influence on selection.
📋 Get to know parents' expectations before the course starts
Courses that actively collect information about parents’ expectations before the start achieve up to 30% higher satisfaction rates.
It’s logical – when you know what parents expect from the course, you can either meet their expectations or adjust them to a realistic level early on. This way, you’ll avoid unnecessary misunderstandings and disappointments.
🎯 Courses with creative names attract 30% more attention than generic names
Courses with creative names attract significantly more attention than those with ordinary names.
When parents see a name that promises experience and adventure, they’re much more likely to read the entire offer. This is your first – and often only – opportunity to convince them to learn more.
👩🏫 Instructor profiles increase parent trust
Parents rely heavily on their first impression of the instructor when choosing a course for their children.
A quality profile on the course website significantly increases the likelihood that parents will choose your course. It’s logical – no one wants to entrust their child to someone they know nothing about.
⚽️ Show parents how their children are progressing
Regular updates to parents about their children’s progress significantly increases satisfaction with the course. And related retention.
This is because parents want to see the real benefit of the activity for their children. Without this feedback, they might feel they’re “just paying for time spent in the course.”
🔄 Course Time Flexibility
The ability to reschedule missed classes significantly reduces the course dropout rate.
This is because it reduces parents’ frustration with absence and potential financial loss.
📅 Flexible payments increase course accessibility
The option of monthly installments can increase enrollment in long-term children’s courses by up to 35%.
This is because smaller progressive payments allow parents to better integrate courses into their monthly budget.
🕙 Decision Time Window
Up to 3 out of 4 parents decide about enrolling their child in a course within 48 hours of first contact. This factor is called the “Decision Time Window.”
This relates to the natural dynamics of parental decision-making – when a parent is actively searching for a course for their child, their motivation and interest are highest at the moment of first contact. As time passes, this energy naturally decreases, and parents begin to focus on other priorities.
🏆 Marketing That Costs You Nothing
Recommendations from clients drive up to 4x more conversions than regular ads. Not surprising, right? Parents trust other parents the most, especially when it’s about their kids. Decisions often happen in communities—playgroups, preschools, and schools. Real experiences and stories carry more weight than any ad because they offer genuine proof of the quality of your courses.
🌟 The Golden Three Weeks
The first three weeks of January are a period when parents most actively search for and enroll their children in long-term courses and activities. The likelihood of enrollment during this time is 2.4 times higher than the annual average.
👥 Communication Channels
Instagram and Facebook are top platforms for marketing children’s courses. Up to 68% of parents search for inspiration for leisure activities exactly there.
On average, nearly a third of children take part in three or more extracurricular activities every week. From sports and music to coding and dance, parents are investing heavily in keeping their kids active and engaged.
Up to 52% of course registrations are made through mobile devices. Mobile website optimization is crucial for successful sales.
The most popular time for enrolling children in courses is between 6:00-8:00 PM in the evening. Most parents address their children’s leisure activities after returning from work.
