Newsletter for Children’s Activity Business Owners. Especially the Creative Ones.
Your 30-Second Newsletter
Tired of guessing what works in the world of children's activities and courses? Get market insights delivered straight to your inbox – no fluff, just pure value you can use to:
- Increase Number of Registrations
- Understand more Parent Behavior
- Make Smarter Business Decisions
- Stay ahead of Market Trends
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30-Second Bites of Business Brilliance
🕙 Decision Time Window
Up to 3 out of 4 parents decide about enrolling their child in a course within 48 hours of first contact. This factor is called the “Decision Time Window.”
This relates to the natural dynamics of parental decision-making – when a parent is actively searching for a course for their child, their motivation and interest are highest at the moment of first contact. As time passes, this energy naturally decreases, and parents begin to focus on other priorities.
🏆 Marketing That Costs You Nothing
Recommendations from clients drive up to 4x more conversions than regular ads. Not surprising, right? Parents trust other parents the most, especially when it’s about their kids. Decisions often happen in communities—playgroups, preschools, and schools. Real experiences and stories carry more weight than any ad because they offer genuine proof of the quality of your courses.
🌟 The Golden Three Weeks
The first three weeks of January are a period when parents most actively search for and enroll their children in long-term courses and activities. The likelihood of enrollment during this time is 2.4 times higher than the annual average.
👥 Communication Channels
Instagram and Facebook are top platforms for marketing children’s courses. Up to 68% of parents search for inspiration for leisure activities exactly there.
On average, nearly a third of children take part in three or more extracurricular activities every week. From sports and music to coding and dance, parents are investing heavily in keeping their kids active and engaged.
Up to 52% of course registrations are made through mobile devices. Mobile website optimization is crucial for successful sales.
The most popular time for enrolling children in courses is between 6:00-8:00 PM in the evening. Most parents address their children’s leisure activities after returning from work.
