Track Zooza Events with Google Tag Manager or Meta Pixel

Zooza integrates directly with your website and supports both Google Tag Manager (GTM) and Meta Pixel to track key user actions — no extra coding needed.

Once your GTM container or Meta Pixel is installed, Zooza’s embedded registration forms will automatically trigger events that help you measure campaign performance, form submissions, and conversions.

✅ Missing any expected events? Let us know at support@zooza.online and we’ll take care of it.

How It Works

When Zooza is embedded on your site and tracking is active (via GTM or Meta Pixel), the following events will be pushed automatically:

Event Name	Description
zooza_event_form_loaded	Triggered when the registration form is displayed to the user.
zooza_event_form_submit_started	Triggered immediately after the submit button is clicked, before the request is sent.
zooza_event_form_submit_done	Triggered after the response is received from the server.
zooza_event_form_error	Triggered if the response contains any errors.
zooza_event_form_thank_you	Triggered if registration is successful and no further steps are needed.
zooza_event_form_go_to_payment	Triggered if the user is taken to the payment step.
zooza_event_payment_respose	Triggered when the user returns from the payment gateway.
zooza_event_confirm_registration	Triggered when the user clicks the confirmation link in the email.
zooza_event_enroll_started	Triggered when the user proceeds after a trial lesson.
zooza_event_accept_waitlist	Triggered when a user accepts a spot from a waitlist notification (for make-up lessons).
zooza_event_turn_off_notifications	Triggered when the user disables notifications in Full courses.
zooza_event_turn_off_upcoming_events_notifications	Triggered when the user disables reminders in Open courses.
zooza_event_cancel_event	Triggered when the user cancels a session via the email link.

Need Help With Setup?

• 📦 Install Zooza Events with Google Tag Manager →
• 📦 Install Zooza Events with Meta Pixel →

Both tools work similarly and will automatically pick up the events if the tracker is properly deployed on your site.

URL Hashtag-Based Tracking (For Registration Confirmation)

Besides event-based triggers, Zooza also supports conversion tracking via URL fragments (hashtags).

You’ll see these appear after key steps in the registration flow. They can be used in Google Analytics, Meta Ads, or other platforms for measuring conversion milestones.

First Phase – Submitted Form

Hashtag	Description
#email_sent	Registration email sent. At this point, the user is recorded in Zooza and this counts as a conversion.
#registration_failed	Form submission failed.

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Second Phase – Confirmed Email

Hashtag	Description
#confirm_registration	Triggered when the user confirms their registration via email.
#confirm_registration_thank_you	Triggered when the user reaches the final “Thank You” screen (registration complete).

⚠️ Notes on Hashtag Tracking

• Dynamic URLs: Zooza registration links often include query parameters like ?course_id=123&place_id=456. Always match using “URL contains #your_hashtag.”
• Use Regex for Flexibility: For more robust tracking across locations or courses, use regular expressions in your rules.
• Tracking per Location: Hashtags don’t carry location data. If you need to track conversions per branch or subpage, combine hashtags with UTM parameters or URL path logic.
• Thank You Page Tip: #confirm_registration_thank_you only appears when the registration is fully completed. This helps distinguish between users who just clicked the email vs. those who reached the final step.