Sometimes you hear an idea, you say “interesting,” but that’s where it ends. At least for the moment. And then, a day, a month, a year later, the right moment comes to embrace it. The same words, but with a completely different effect.
That’s why it makes sense to revisit ideas that are waiting for their right moment. Here are the insights we’ve shared in the last 10 newsletters—maybe now is the time one of them hits home:
📋 Understand parents’ expectations before the course starts
Courses that actively collect information about parents’ expectations before they begin achieve up to 30% higher satisfaction rates.
🧒 The older the child, the greater their influence on course selection
The influence of parental decision decreases by 9% with each year of a child’s age. Marketing targeted at parents works better for children under 10, while older children gain increasingly more influence.
🔍 NPS – a metric worth tracking
Regularly monitoring NPS will simply show how many parents would recommend your courses—which is often the best indicator of satisfaction.
🎯 Three words that every advertisement for a children’s course should contain
“Fun, Skills, Friendships” – these three words speak to both parents and children. Parents want development, kids want joy and social connection.
🗝️ Franchising: The key to scaling children’s courses
Franchising isn’t just expansion—it’s a structured way to grow with quality and consistency, even without massive investment.
📍 Location can be a limitation or an opportunity
Up to 70% of parents won’t travel more than 20 minutes for a course. Location matters more than you might think.
👦🏻 Personalization is the key to loyalty
Tailoring the experience to each child boosts client retention by up to 40%. Kids stay where they feel seen, and parents see the progress.
🚀 Trial lessons can significantly increase enrollments
Trial lessons eliminate uncertainty—helping hesitant parents say yes to your course.
⏱️❤️ Automating administration brings more than just efficiency
Automation can save 15 hours a week. It also leads to lower burnout and higher job satisfaction for your team.
🏫 Collaboration with schools opens doors to new clients
Working with primary schools can cut acquisition costs by up to 50%. Schools are where your ideal clients already are.
We go deeper into these topics in our Zooza blog—with templates, insights, and research for children’s activity businesses.
