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Lead capture for children’s activity businesses: the fastest way to collect a contact — and convert it.

Most parents who see your ad aren’t ready to book. Give them a form that takes seconds — on your website or inside a Facebook or Instagram ad — and let Zooza hand every enquiry to a teammate with a status, an automatic reply and the campaign it came from. When they’re ready, convert them to a client and a booking in one click.

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Built for new audiences, paid campaigns and launches

Lead capture is part of Zooza, the class-management platform for children’s activity providers: a contact-form widget, a Contacts section and campaign attribution, included on every plan. A booking form asks for a decision; a lead form asks for permission. Use this one wherever a conversation comes before a payment.

Contact form on your website

An embeddable widget for WordPress, Wix, Squarespace or your Zooza site. Name, email, phone and message are built in; add your own questions with custom fields. Submissions become contacts, not lost emails.

Meta Lead Ads, connected

Run instant-form campaigns on Facebook and Instagram — pre-filled contact details, your questions, your consent boxes — and the leads land in your Contacts automatically, tagged with the campaign and form they came from.

A Contacts section with a process

Every enquiry gets a status (New, In progress, Lost, Converted), an owner and a timeline of what they asked. Filter by form, source, label, UTM source, medium and campaign. Nobody falls through the crack.

Automatic reply in their language

The moment a form is submitted, the parent gets a warm reply from your message templates in the language they used — and your team gets a notification. Interest is perishable; this buys you the hour.

One click from lead to booking

Convert a contact into a client and book a trial or a class without retyping anything. If the parent books on their own in the meantime, Zooza matches the email and marks the contact converted for you.

Measured end to end

UTM parameters and Meta/Google click IDs are recorded on every enquiry, and the form fires view, submit-start and submitted events to GTM, GA4 and the Meta Pixel — with no personal data in the payload.

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How lead capture works

Set the form up once. From then on, every enquiry — from your website or a Meta campaign — runs through the same follow-up.

  1. Step 1

    A parent leaves their details

    On your website, in seconds; or inside a Facebook or Instagram lead ad, with contact fields pre-filled by Meta. Hidden fields tag the location or campaign automatically. Spam goes to its own list without anyone reviewing it.

  2. Step 2

    Zooza replies and assigns

    The parent gets your automatic reply in their language. Your team gets a notification, and the enquiry goes to the owner you set on the form. It appears in Contacts as New — or is attached to the existing client if the email already matches.

  3. Step 3

    Your team follows up

    The owner calls or emails, moves the contact to In progress, and adds a note. Ask the questions that matter: the child’s age, experience, the days that suit. Every step is on the timeline.

  4. Step 4

    Convert with one click

    When the parent says yes, Convert to client creates their record with the history attached. From there it’s a trial booking or a class registration like any other in Zooza — and the campaign it came from stays on the record.

When a lead beats a booking

Anywhere you’d normally talk to the person before enrolling them — and anywhere the offer doesn’t exist yet.

  • Programmes that need placement by age, level or experience before a parent can choose a group
  • Testing demand for a new location before you sign the lease — “register your interest, opening in January”
  • Franchise enquiries from prospective owners, months before any agreement
  • Recruiting instructors and coaches through social campaigns
  • Building an audience for a new school, a new offer or a newsletter in an area you’re entering
  • Launching a new product or venue to your existing families — collect interest before you build the timetable
  • Replacing the contact form on your website that currently sends email into a shared inbox

Cold interest isn’t a booking yet. Make it one.

Put the form on your website this afternoon, connect your Meta lead campaigns, and give every enquiry an owner. Included on every plan — including Free.

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Book a live demo We’ll show you the Meta Lead Ads connection.

FAQ — what operators ask about lead capture

  • What is the difference between a contact and a client?
    A contact is someone who has enquired but hasn’t booked — cold interest with a way to reach them. An enquiry is a single form submission attached to that contact. A client is a contact who has been converted and can now be booked, invoiced and messaged like anyone else in Zooza. If a contact books on their own through your booking form, they’re converted automatically.
  • Does it work with Meta Lead Ads?
    Yes. Connect your Facebook and Instagram lead campaigns and every instant-form submission arrives in your Contacts automatically, with the campaign and form recorded. Meta leads get the same owner, notification, automatic reply and statuses as enquiries from your website — one list, one process.
  • Which websites can I put the form on?
    Any. It’s an embeddable widget, so it works on WordPress, Wix, Squarespace, a custom-built site or a website hosted by Zooza. Styling can be adjusted with CSS, and you control which domains are allowed to embed it.
  • Can I add my own questions?
    Yes — custom contact fields. Ask for the child’s age, the location of interest, how they heard about you, anything you need to qualify the enquiry. Hidden fields can carry a fixed value, a URL parameter or an embed attribute, so one form can serve several locations and tag each enquiry automatically.
  • How does campaign tracking work?
    Zooza records the page URL, referrer, all standard UTM parameters and the Meta (fbclid) and Google (gclid) click IDs on each enquiry, and you can filter Contacts by UTM source, medium and campaign. The form also fires zooza_event_contact_form_view, _submit_start and _submitted events for Google Tag Manager, GA4 and the Meta Pixel, so you can optimise campaigns for real enquiries.
  • What about spam and consent?
    Invisible protection routes suspicious submissions to a separate Spam list, so your team only sees real enquiries. Consents (GDPR, marketing) are configured in the same place as your other consents and shown on the form where required.
  • Is lead capture included in my plan?
    Yes — the contact form, the Contacts section and the Meta Lead Ads integration are included on every plan, including Free.

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